The customer is always king. This statement implied that producers, traders, and entrepreneurs try their best to serve customers. Various ways will be done with the aim that customers return to buy the products or use the services. Simple but difficult to realize because the customer has a different character and cultural diversity.
It is interesting to read the research report from Bond’s Loyalty, which states that only 22% of the 55,000 survey respondents said they were very satisfied with the loyalty program offered by retailers. Most loyalty programs run by retailers do not pay attention to customer personalization. Male customers would prefer physical rewards, rather than female customer loyalty are happy to receive rewards such as rebates, or cashback. In line with research from KPMG, a professional services firm, which states that 3 out of 5 customers are willing to pay more for products or services they buy if they get points, discounts, or free products.
Transforming the loyalty program
Libra coins issued by Facebook, or TON as digital currency issued by Telegram, adopt blockchain technology as an alternative to increasing engagement with their loyal customers. Digital tokens are believed to be more attractive to attract young people and have a positive effect than offer old models of loyalty programs. Right now, we can see that several companies have applied this where customers can change their points earned into bitcoin.
Companies invest their money up to billions of dollars a year to build an appropriate loyalty program, but it’s not effective. With blockchain technology, companies can save their budget. Blockchain technology will attract new consumers who have never bought a product or used our services before. Customers can choose how they spent their points.
The Token of Discovery
One blockchain company that focuses on building loyalty programs is MozoX. The MozoX digital platform is a solution for retailers to online commerce to drive customer traffic to our offline stores. MozoX tokens will lead customers to return to our physical store, just look around, or do certain activities.
MozoX’s success in developing a digital platform for developing loyalty programs is recognized by several large companies in China; Wanda Group, and 361°. MozoX is a pioneer in Indoor positioning system (IPS) technology has formed partnerships with various companies in Singapore, Korea, and Hong Kong. Today, around 38,000 stores have committed to using the MozoX platform.
MozoX’s vision is to attract consumers’ attention by offering them to receive MozoX tokens through airdrops made by retail, malls, and online stores by visiting their offline locations or by making a purchase. MozoX has the principle that to increase engagement with customers, they must be given choices, flexibility, and convenience.
Three main features will be developed by MozoX, including: Retail or business owners give rewards for new or old customers by visiting their offline store with an amount that can be set later. Example: for new customers, you can reward 10,000 MozoX tokens, while old customers only 8,000 tokens.
Second, the reward is given to discover any product chosen by the store owner. Be it a new arrival, or seasonal sales. Lastly, rewards given to customers when they buy a specific item.
Anyone who wants to increase customer loyalty can benefit from MozoX. The MozoX platform has developed mobile applications, both for customers and retailers. To find out more about MozoX, please follow their social media accounts and be part of their community.
📈Join our MozoX IEO at LAToken: http://bit.ly/2XtfPTa
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